The Most Common Way PPC Ad Budget Is Wasted Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and…
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing…
Google Marketing Live Announcements & More Digital Marketing News
Google Marketing Live Announcements & More Digital Marketing News Get all the news from Google Marketing Live 2021! Plus, Microsoft launches cross-platform campaigns and Google…
Google Offers a New Way to Pay for Display Ads
Google Offers a New Way to Pay for Display Ads Google Ads is now giving advertisers the option to pay for conversions when using display…
Google July 2021 Core Update Begins Rolling Out
Google July 2021 Core Update Begins Rolling Out Google releases a broad core algorithm update on July 1, 2021. Google Summer 2021 Algorithm Update Findings…
How & When to Use Subliminal Messages in Your Ad Copy
How & When to Use Subliminal Messages in Your Ad Copy Writing influential ad copy is an essential skill for any digital marketer. Learn about…
How to Set Up Google Tag Manager for Better PPC Tracking
How to Set Up Google Tag Manager for Better PPC Tracking Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing…
Why You Should Be Using Google Discovery Campaigns
Why You Should Be Using Google Discovery Campaigns Experts weigh in with experiences and tips as Google announces worldwide roll-out of their Discovery Ads offering.…
6 Things to Review in Your Google Display Campaigns
6 Things to Review in Your Google Display Campaigns Make sure your display campaigns are ready for next year. Here's how to ensure your Google…
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Google Combines Custom Affinity and Custom Intent Into Custom Audiences Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made…