How to Set Up Google Tag Manager for Better PPC Tracking

Discover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease.

To install Google Tag Manager on your Shopify website, you will need to create a Google Tag Manager account and generate a container code. Once you have the container code, you can follow the steps in the video to install on your website.

After you have installed the Google Tag Manager container code on your Shopify website, you can use the Google Tag Manager interface to add and manage your tags. To learn more about using Google Tag Manager, you can visit the Google Tag Manager support page.

To set up Google Ads conversion tracking with Google Tag Manager you need to have 3 platforms.

1.) A Google Ads account linked to a website that you are using for advertising

2.) A Google Tag Manager account that has a container code deployed on the site you are using for advertising

3.) A specific conversion action that you want to track on the website

With Google Tag Manager you can create a conversion with a unique Conversion ID and Conversion label. You will use those two pieces of information to create your Google Ads conversion tag in Google Tag Manager.

You’ll also need a trigger to pair with your new Google Ads conversion tag. This trigger is what will “fire” the conversion. You may (you should) choose to use GTM’s preview and debug mode to test your new tag and trigger.

Once you’ve tested and published the new tag and trigger, this new conversion data will begin populating in your Google Ads account.

Please note, this method of setting up conversions may take longer than simply importing your Google Analytics goals to Google Ads (here’s a video of how to do that: https://www.youtube.com/watch?v=ET7A4gFZq-8 &t=3s), but it does provide additional flexibility, including:

– Setting your click through conversion window
– Setting your engaged view conversion window (for any engaged views of YouTube ads)
– Setting your view-through conversion window (for any views of ads)

You can also change your attribution model for each of your individual conversions.

Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.

Learn how to track conversions in Google Ads. In this video, you will learn about the differences between the dedicated Google Ads conversion tag and importing conversions from Google Analytics. We will also outline the other types of conversions you can track into Google Ads, and walk-through how to add the Google Ads conversion tag to your website using Google Tag Manager.

JUMP TO A TOPIC:
0:00 Introduction
0:51 Importance of tracking conversions
1:18 Ways to track website conversions
1:48 Conversions and accuracy
2:05 Comparing conversion tracking
3:46 Attribution and conversions
4:57 Google Ads conversion tag
10:48 Using Google Tag Manager
13:12 Other types of conversions
15:01 Import conversions from Universal Analytics
15:48 Import conversions from GA4 (Google Analytics 4)
16:30 Track conversions once
16:52 Conclusion

YOUR EXTRA RESOURCES:
○ Performance Max campaigns – https://youtu.be/zpC0EwXzFyw
○ Attribution in Google Analytics – https://youtu.be/w-sxUFaBGJU
○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=4nXYvFXzxV4 &list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Linking Google Analytics (Universal Analytics) – https://youtu.be/jK8jYaMP-QY
○ Linking Google Analytics (GA4) – https://youtu.be/zLcmOK_xu9E
○ Google Ads Fundamentals course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals
○ Google Ads Advanced course (paid) – https://www.lovesdata.com/courses/google-ads-advanced
○ Google Tag Manager course (paid) – https://www.lovesdata.com/courses/google-tag-manager

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How to setup Google Ads Conversion Tracking with Google Tag Manager for Purchase Conversions

There are many videos on YouTube about how to set up Google Ads conversion tracking for Shopify using Universal Analytics.

However, UA conversion action imported into Google Ads is not the ideal way as it reports 30-50% fewer conversions.

Also, Universal Analytics is being phased out soon.

This is the only step by step tutorial on how to setup purchase conversion tracking on Shopify stores for Google Ads using Google Tag Manager.

Here is the code mentioned in the video: https://docs.google.com/document/d/1CWiWrbeQU5WFtNpIZLFmfBPjVbKiHPaRduxecSMEQMY/edit

#googleads #google #conversion #tracking #googletagmanager

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