How & When to Use Subliminal Messages in Your Ad Copy

Smells? Images? Sometimes maybe even a word or two? Yeah. These are all things you can find in the Disney Parks and movies. But sometimes, they might be a little hard to notice. Which is what a subliminal message is. Just watch the video, I explain it in there.

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Video Sources:

Undercover Tourist, Gibson Girl Ice Cream, https://www.youtube.com/watch?v=MF3OKU5uZ1c

LMGVids, The Haunted Mansion, https://www.youtube.com/watch?v=ZAnYRlNDM5A &t=3s

Disneyland Food to Try in 2020, MagicJourneyss, https://www.youtube.com/watch?v=CbMJda1VM_Q

Have you seen any of these subliminal messages broadcast on TV? How do subliminal messages work?

Subliminal messaging techniques have been around in popular media since the advent of radio, when advertisers attempted to promote brand loyalty by playing specific tunes or series of sounds in their advertisement. Though subliminal messaging never garnered any significant business, when television came around attempts to communicate secret messages or override the free will of a viewer went into overdrive. Never supported by any serious science, it was long thought that series of colors, sounds, or rapidly flashed messages that lasted for mere frames may have a lasting impact on the human brain. While none of these efforts yielded any significant results, it hasn’t stopped governments, corporations, or police departments from trying. Hello and welcome to another episode of The Infographics Show- today we’re taking a look at some weird, and some cool subliminal messages aired on TV.

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Subliminal Advertising refers to the technique of hitting the unconscious intellect at the right time, right way, and right place.

Subliminal Advertising is usually an audio-visual or a visual message that encourages the viewer to see a product in a specific way

What is Subliminal Advertising?

Subliminal Advertising is used to convince the viewer.

In advertising, audible and optical stimuli in the form of words and images are placed in commercials, songs, jingles and other forms of advertisement in such a way that they cannot be detected by the conscious mind.

The length of the word or image is less than .003 seconds and it has the power to make a direct impact even in such a less time-frame.

Is Subliminal Advertising Effective?

– Subliminal Advertising works when a viewer is already motivated to choose that option or pursue the goal

– It is simply used to highlight a message or convey a completely different message

– Subliminal Advertising helps the viewer to think about something that he normally would not do

– The objective of subliminal Advertising is to be effective and not overpower a person’s mind

Examples

1. KFC
2. Burger King
3. Wendy’s
4. FedEx
5. SFX Magazine
6. Toblerone
7. Pepsi vs Coke

This video is on Subliminal Advertising and it has the following sub-topics.

Time Stamps

0:00 What is Subliminal Advertising?
00:22 Definition of Subliminal Advertising
00:38 What is Subliminal Advertising?
01:42 Is Subliminal Advertising effective?
02:06 Subliminal Advertising Examples
02:10 KFC’s Dollar Snacker
02:27 Burger King
02:54 Wendy’s
03:10 FedEx
03:24 SFX Magazine
03:38 Toblerone
03:58 Pepsi Vs. Coke

In this video, we will explore What is Subliminal message.
A subliminal message is any sensory stimuli below an individual’s threshold for conscious perception.

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